FAQs

Brands can use our platform in one of two ways:

1. self-service: use our platform to source, communicate and create content with creators;
2. managed-service: our team sources, vets and agrees terms with creators for you.

Consumers often cite an influencer's transparency and honesty about the product and their brand association as the primary drivers for trust. 79% of consumers trust an influencer's content if the reviews are honest even if it is not honest about the product/service. Whereas 71% of consumers trust an influencer if they are just honest about their the brand association.

We foster genuine content creation where creators maintain full creative control while still meeting your technical requirements. This results in higher audience trust, engagement, and ultimately better ROI for your campaigns.

We work with any type of brand who requires content to be created by an influencer except brands in the adult and gambling industries.

Brands Using Our Self-Managed Service

There is no fee.

Brands Using Our Managed Service

You can see our fees on our pricing page.

For brands using our managed service, we implement a rigorous vetting process including:

• video calls with creators to verify analytics directly from their accounts,
• engagement authentication checks on existing conten,
• signed authenticity agreements from creators.

Brands Using Managed-Service Offering

We minimise the chances of this happening by working with you to write a clear brief that outlines your technical requirements. We vet the creators to ensure they're the right fit. Once the creators are approved by you, we work with them to ensure the content fits your technical requirements. In the unlikely event you feel a creator hasn't met their obligations, we'll work with you and the creator until both parties are satisfied.

Brands Using Self-Service Offering

Brands using our self-service offering manage their relationships directly with the creators and are encouraged to communicate with the creators directly.

Creators make beautiful content. Their audience is your target demographic and they engage their community incredibly well. Why, then, stifle their creativity by giving them a 20-page brief with specific instructions that pigeonhole their content into something that doesn't suit their audience? Authenticity fixes this issue by creating a place that helps you guide creators and let them create content that is authentic and exciting. Authentic content is trusted more by audiences and performs better for brands.

How you're paid depends on the brief you are responding to:

Opportunities that are managed by Authenticity

Authenticity will ask the brand for an upfront payment from the brand before the project starts. Once the project is completed Authenticity will issue the payment directly to you.

Opportunities that are self-managed by brands

Creators and brands will communicate directly to agree Terms. Brands will issue the payment directly to creators according to the Terms that you have agreed.

Our platform is free to join by any creator. Sign up now.

There is no fee for creators.

Your creativity is your greatest asset. You’ve built an incredibly engaged community because they trust your authentic voice and we believe brands should empower that not micromanage it. Our platform bridges the gap, offering clear brand direction while giving you the ultimate creative freedom to do what you do best. Because when content is genuine, it doesn't just resonate with your audience, it delivers the highest performance for brands.

Some brands are working with Authenticity directly and have opted not to disclose their identity at the initial stages. If your proposal is shortlisted, we will contact you and share more details about the brand.