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Facebook Ad Creation Handbook

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Worksheets & Quicklinks:

Module 1: Think Like A Media Buyer (Video / Slides / Blog)

  • What we do & mental hurdles
  • Understand the possible entry points to your business
  • Traffic System Planning Sheet (Sheet / Blog)

Module 2: Acquisition Funnels Template Strategies 

  • eCommerce Funnels (Video / Slides / Blog)
    • The Dipsy Doodle Sales Process (Ad to pre-sell engagement page > Store/Product Sales Page > Checkout > One-click Upsell > Thank You page)
    • The Bratislava Butter Chicken (Going from the ad right to the product page.)
    • The Bolivian Birthday Suit (Giveaway contest)
  • Other Businesses Funnel Strategies (Video / Slides / Blog)
    • Traditional 3-Step Funnel
    • Webinar Funnel
    • Free Video Series
    • Lead Magnet Straight To A Core Offer
    • Lead Magnet to Sales/Consultative Call
    • Free Service to Upsell Route
    • Free Item to Upsell Route
  • The Ultimate Product Page (Video / Blog)
  • Product Mini Page (Video / Slides / Blog)
  • Additional Resources

Module 3: Structuring Your Facebook Campaigns (Video / Slides / Blog)

  • Understanding how the Facebook Algorithm works
  • How to Understand & Follow Facebook’s Terms of Service
  • How do we set up high converting campaigns?
  • So what campaign structure should you use?

Module 4: Customer Avatars & Laser Targeting (Video / Slides: Russ - Molly / Blog)

Module 5: Ad Formulas & Writing Compelling Ad Copy

  • Ad Formulas with Ezra: (Video / Slides / Blog)
    • Love-Demo-Love
    • WIDWIF - What it does. Who's it for.
    • Problem-Agitation-Solution
    • Straight-up product demos
    • Open The Box
    • Video Testimonial Formula
    • PPCOB Formula - Person, Product, Color, Overlay, Border
    • Funnel: Bratislava Butter Chicken (Ad > Product Page)
      • IG-Gif Ad ideas
    • Retargeting Ads & Tips
    • Thank You Page Retargeting
  • Writing Compelling Ad Copy with Molly: (Video / Slides / Blog)

Module 6: High-Converting Ad Creatives 

  • Ad Creatives: (Video / Slides / Blog)
    • Copy Variations
    • Examples of Good Ads
    • Facebook Ad Library Links for Creative Brands
    • 6 Step Process For Ad Creative
    • How to create ad layout instructions
    • How to send instructions to the designer

Module 7: Launching Your Campaign 

  • Tying it all Together & Launch (Video / Blog)
    • Testing
    • Scaling
    • Retargeting (=Local Testing)

Module 8: Ad Optimization & Troubleshooting (Video / Slides / Blog)

Module 9: Ad Scaling (Video / Slides / Blog)

Module 10: Dynamic Product Ads and Retargeting (Video / Slides / Blog)

Module 11: Data and Analytics (Video / Slides / Blog)

Module 12: Messenger Marketing (Video / Slides / Blog)

Module 13: Creating Google Ads: (Video / Slides / Blog)

  • Keywords
  • Creating Campaigns
  • Tracking

Module 14: YouTube Ads (Video / Slides / Blog)

Module 15: Crafting Pre-sell Content (Video / Slides / Blog)

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